The joke is that some people treat their pets better than humans. That looks to be what’s happening at this posh Chelsea ‘Pet Hotel’. But sadly here a love of animals comes at a much larger expense – destruction of tropical Rainforests for building applications such as this exterior cladding. The designers may not have realized the tragic irony. Or the woods may be FSC (Forest Stewardship Council) certified, a debated standard when it comes to tropical wood species.